Dinner with PIXI & friends

Last week I was at such a beautiful get-together with PIXI by Petra, to have a look at the over 30 (!) new products just launched.

I haven’t really tried PIXI before (first time I had a good go was actually rescently in This tutorial for LYKO), but it is a brand I’ve been curious about so I was really happy when I was invited to this lovely organized dinner at Vau de Ville in Stockholm. I met up with a couple of friends also invited for a glass of wine and a chat before heading over to the restaurant. This was the night instagram was totally down (my oh my, in a room full of bloggers, youtubers and influencers that were hitting refresh like crazy). But frankly, it was nice being disconnected. We were all more present and it was like a huge girls night out! The down-side is I got so disconnected and in the moment I realize now I didn’t take very many pics.. but the ones I did take are all here 🙂

I can’t really say why it’s taken me so long to discover this brand, but I’m so happy I finally had the pleasure of getting to know PIXI and the smart and humble ladies behind the brand. I had a moment to chat with Sofia, who is Petra’s (PIXI by Petra) sister, and I was so happy to hear that, her background is in skintherapy. And when it comes to all the new products there’s not one product of the new launches I’m NOT curious to try!

Obviously, I won’t go through over 30 products at once, but I can assure you that you will be meeting up with PIXI here more than once 🙂

Here are some pictures of all the newness presented at dinner,


Eyeshadow palettes, one warm & one cool

Eyeshadows with glitter OUT OF THIS WORLD!

For radiant, brightness & glowing complexionA line of plumping& collagen-boosting products

New sheet masks above, and there are also two kinds of under eye patches 🙌

Aaaaaand, (drum-roll please) BODY CARE 👏👏👏


I dove right into my goodiebag as soon as I came home and I have started trying out the products – so please keep an eye out and look forward to first impressions and reviews shortly.

Thank you PIXI by Petra & Strand showroom for an amazingly cozy, friendly and fun night out ❤️😘

Giving, and recieving thousandfold in return

In an industry that might seem extremely shallow and superficial at first glance, I would like to adress some more depth.

So I’ve been in the industry of beauty for 18 years. That’s almost half my life. I’m not going to bore you with details of my different roles in the industry as I think that is beside the point. What I would like to show you, is that even though the common perception of working with beauty is that it is a business of superficiality, I am of the direct opposite opinion. Sure, there is that side to the coin, but that’s not why I’m in the beauty industry.

You see, I am a true believer of the saying that beauty lies in the eye of the holder. And feeling beautiful has the power to bring out the best of you. I don’t believe in transforming ones features or looks to look like someone else – I believe in bringing out the best you possible, with some simple tricks of my trade.

I get that this all still sounds fuzzy, but bare with me. I would like to talk about how looking good can make you feel better.

Sound foolish? Well I assure you it is not. See those four words, form the name of an organisation that lies very close to my heart; LOOK GOOD – FEEL BETTER.

Founded in the US kind of by fluke.

Its story began with one patient.

In 1987, a physician asked former Personal Care Products Council President Ed Kavanaugh how he could organize a “makeover” for a woman in cancer treatment who was experiencing dramatic appearance side effects. The woman was so depressed and self-conscious she would not venture outside her hospital room. Kavanaugh made some calls and was able to provide cosmetics and a cosmetologist – and the makeover transformed not only the woman’s look, but also her outlook. She felt happier, less burdened and laughed for the first time in weeks.

With such a profound result, the Personal Care Products Council recognized the opportunity for its industry to help more women maintain their confidence and self-esteem. Kavanaugh presented the idea to the Personal Care Products Council membership – the nation’s cosmetic industry leaders – who immediately offered funding and cosmetics. Finally, the Professional Beauty Association (PBA) signed on as the third collaborator, encouraging its member cosmetologists to volunteer their services. The program – dubbed Look Good Feel Better – launched with two groups workshops at Memorial Sloan-Kettering Cancer Center in New York and Georgetown University’s Lombardi Cancer Center in Washington, D.C., in 1989.


The program has been available in Sweden since 2003. (Behind the program in Sweden is KoHF, the Cosmetics and Hygiene companies and leading cosmetics company.) Available at 20 hospitals and with 150 volunteers, Look Good-Feel Better can offer women, who are being treated for cancer, free skin care and makeup courses. Makeup consultants provide professional advice and help prevent or eliminate appearance-related problems that may arise during the treatment of cancer.
I’m going to put that text in bold for you, read it again; help prevent or eliminate appearance-related problems
This applies, not only to women mid-treatment with issues like hairloss etc, it applies to each and every one of us. I mean think about it, it’s simple psychology; when you like your reflection your confidence boosts.
You see, THAT is the power of makeup. THAT is the power of working in my industry. Those moments are the ones that count. I have never felt such Pride in painting the face of a celebrity, as I have felt by bringing a smile to a womans reflection of herself in the mirror – simply by looking like herself.
It’s not always the jobs that pay your bills that are the most rewarding. Sometimes, it’s just giving your knowledge and making a fellow human feeling confident in what she sees when she looks at herself. By helping her look good, you help her feel better. That gives a thousandfold more than money can ever buy ❤️


If you are in the industry in Sweden and would like to learn more about volunteering, please go to this page and sign up. We are in need of more volunteers!

Thank you💕

Do you use a brow-knife?

So you’ve probably seen I write a lot abound Depend? It is a brand I do some work for, but it is first of all a brand I really love. Known to most for their nailpolishes and lashes, but did you know they also carry a wide range of products for brows? From tweezers, to brow-scissors, different pencils and a pomada (in 6 shades) and my ”can’t live without” brow-knife.

I use this both personally and in my professional kit. It’s easy to use for easy clean up on brows, uni-brow, upper lip or even to quickly trim a hair-line or beard-line. On toes if needed i.e. on a photoshoot with bare feet.

The brow-knife is sold in packs of three for instance at LYKO [adlink] for just 69SEK

User-friendly, Quick and effective!