In an industry that might seem extremely shallow and superficial at first glance, I would like to adress some more depth.
So I’ve been in the industry of beauty for 18 years. That’s almost half my life. I’m not going to bore you with details of my different roles in the industry as I think that is beside the point. What I would like to show you, is that even though the common perception of working with beauty is that it is a business of superficiality, I am of the direct opposite opinion. Sure, there is that side to the coin, but that’s not why I’m in the beauty industry.
You see, I am a true believer of the saying that beauty lies in the eye of the holder. And feeling beautiful has the power to bring out the best of you. I don’t believe in transforming ones features or looks to look like someone else – I believe in bringing out the best you possible, with some simple tricks of my trade.
I get that this all still sounds fuzzy, but bare with me. I would like to talk about how looking good can make you feel better.
Sound foolish? Well I assure you it is not. See those four words, form the name of an organisation that lies very close to my heart; LOOK GOOD – FEEL BETTER.
Founded in the US kind of by fluke.
Its story began with one patient.
In 1987, a physician asked former Personal Care Products Council President Ed Kavanaugh how he could organize a “makeover” for a woman in cancer treatment who was experiencing dramatic appearance side effects. The woman was so depressed and self-conscious she would not venture outside her hospital room. Kavanaugh made some calls and was able to provide cosmetics and a cosmetologist – and the makeover transformed not only the woman’s look, but also her outlook. She felt happier, less burdened and laughed for the first time in weeks.
With such a profound result, the Personal Care Products Council recognized the opportunity for its industry to help more women maintain their confidence and self-esteem. Kavanaugh presented the idea to the Personal Care Products Council membership – the nation’s cosmetic industry leaders – who immediately offered funding and cosmetics. Finally, the Professional Beauty Association (PBA) signed on as the third collaborator, encouraging its member cosmetologists to volunteer their services. The program – dubbed Look Good Feel Better – launched with two groups workshops at Memorial Sloan-Kettering Cancer Center in New York and Georgetown University’s Lombardi Cancer Center in Washington, D.C., in 1989.
The program has been available in Sweden since 2003. (Behind the program in Sweden is KoHF, the Cosmetics and Hygiene companies and leading cosmetics company.) Available at 20 hospitals and with 150 volunteers, Look Good-Feel Better can offer women, who are being treated for cancer, free skin care and makeup courses. Makeup consultants provide professional advice and help prevent or eliminate appearance-related problems that may arise during the treatment of cancer.
I’m going to put that text in bold for you, read it again; help prevent or eliminate appearance-related problems
This applies, not only to women mid-treatment with issues like hairloss etc, it applies to each and every one of us. I mean think about it, it’s simple psychology; when you like your reflection your confidence boosts.
You see, THAT is the power of makeup. THAT is the power of working in my industry. Those moments are the ones that count. I have never felt such Pride in painting the face of a celebrity, as I have felt by bringing a smile to a womans reflection of herself in the mirror – simply by looking like herself.
It’s not always the jobs that pay your bills that are the most rewarding. Sometimes, it’s just giving your knowledge and making a fellow human feel confident in what she sees when she looks at herself. By helping her look good, you help her feel better. That gives a thousandfold more than money can ever buy ❤️
If you are in the industry in Sweden and would like to learn more about volunteering, please go to this page and sign up. We are in need of more volunteers!