Beauty fair and shopping-spree in Düsseldorf

What a fabulous weekend! Although I am sooooo tired after having to get up for work this morning at 2.45.. and that’s after getting home around ten last night. Took a while to wind down and fall into Zzz.

Cutting to the chase, I spent a fab couple of days with my friend Jennie in Düsseldorf to attend the beauty messe Düsseldorf which is a three day fair only for people in the biz. First off, it was freaking HUGE. Like I think we spent a full day there but still didn’t see everything, huge. Kind of overwhelming and difficult to take it all in. I’m positive I will go back again and that time I will probably spend two days at the fair to give myself the opportunity to absorbe all the information shared better.

There were halls so large one could barely figure out which way one entered. Anything and everything imaginable from makeup, applicators, nailpolish, foot-products, electrical devices for muscle stimulation, for tightening, for brightening, for plumping, toning, slimming, tanning – to scissors, massage-devices, tooth whitening, bags and trollets for pro’s, accessories, hair (as in for extensions), waxing, trimming, IPL, infra-red, glitters, lashes and so much more. I mean, Jeez-Louise, it was freaking GRANDE!

I’m positively surprised by the fair, even if didn’t buy quite as much makeup there as I was hoping. I ended up buying a lot of skincare ampulles, restocking on products for lash-lifting, disposable mascara-wands, disposable lip-applicators, new haircutting-scissors, an additional bag from Züca for my hairstyling tools and all stuff hair. Additional pouches for storing makeup in my kit, colorful scrunchies, hairbands, foot and hand masks, under eye masks and makeup remover wipes for hydration and for glow. Makeup brushes and makeup sponges.

Ok, I see now I did get a lot of stuff after all 😂

Apart from the fair, I have to say I really liked Düsseldorf! Frankly we had no expectations, but it turned out to be such a nice city!

Everything in walking distance, friendly people and a warm atmosphere. Gorgeous walks along the river and good food.

I’m so glad we went, and I’m already looking forward to going again next year!

Can’t stop won’t stop – NYX

Yesterday I started my day with an event hosted by NYX cosmetics.

NYX Professional Makeup is a cosmetics company that is a subsidiary of L’oreal. The company was founded in Los Angeles by Toni Ko (at the age of 25) in 1999. It was named after Nyx, the Greek goddess of the night. NYX Professional Makeup is certified and acknowledged by Peta as a cruelty-free brand, and they offer a wide range of vegan-friendly products.

Founder Toni Ko’s family moved to the United States from South Korea when she was thirteen. At age 25, she founded NYX Cosmetics in her 600 square foot building in California, using a $250,000 loan from her parents. The first products developed and sold were jumbo eye pencils, which brought in revenue of $2 million within the first year. The products were initially sold only to beauty professionals before Ko expanded sale to mass-market outlets. The products were marketed as having ”department store quality” while being sold at ”drugstore prices”.

Apart from taking a stand against animal-testing – including not selling their products in China, the brand also strives for inclusivety and shades for everyone.

The most rescently launched products are in the family of base-products. The Can’t stop won’t stop range of liquid foundation, pressed foundation, concealers, setting powder and a new primer.

Inspired by the humid weather of L.A. the can’t stop won’t stop line of products gives you a velvety matte finish made to last all day. With that said, if your skin is on the dry side you should prep skin properly with moisture and perhaps a primer with a hint of glow.

The liquid foundation comes in 45 different shades, from warms, to cools and to neautrals. The pressed powder-foundation comes in 24 shades, the concealer in 24 shades and the setting powder in 6 shades.

There’s also a new primer that helps keep complexion matte and makeup last longer. Use all over or in perticularly greasy areas such as T-zone.

The full series is in store now 🥰

Dinner with PIXI & friends

Last week I was at such a beautiful get-together with PIXI by Petra, to have a look at the over 30 (!) new products just launched.

I haven’t really tried PIXI before (first time I had a good go was actually rescently in This tutorial for LYKO), but it is a brand I’ve been curious about so I was really happy when I was invited to this lovely organized dinner at Vau de Ville in Stockholm. I met up with a couple of friends also invited for a glass of wine and a chat before heading over to the restaurant. This was the night instagram was totally down (my oh my, in a room full of bloggers, youtubers and influencers that were hitting refresh like crazy). But frankly, it was nice being disconnected. We were all more present and it was like a huge girls night out! The down-side is I got so disconnected and in the moment I realize now I didn’t take very many pics.. but the ones I did take are all here 🙂

I can’t really say why it’s taken me so long to discover this brand, but I’m so happy I finally had the pleasure of getting to know PIXI and the smart and humble ladies behind the brand. I had a moment to chat with Sofia, who is Petra’s (PIXI by Petra) sister, and I was so happy to hear that, her background is in skintherapy. And when it comes to all the new products there’s not one product of the new launches I’m NOT curious to try!

Obviously, I won’t go through over 30 products at once, but I can assure you that you will be meeting up with PIXI here more than once 🙂

Here are some pictures of all the newness presented at dinner,

Eyeshadow palettes, one warm & one cool

Eyeshadows with glitter OUT OF THIS WORLD!

For radiant, brightness & glowing complexionA line of plumping& collagen-boosting products

New sheet masks above, and there are also two kinds of under eye patches 🙌

Aaaaaand, (drum-roll please) BODY CARE 👏👏👏

I dove right into my goodiebag as soon as I came home and I have started trying out the products – so please keep an eye out and look forward to first impressions and reviews shortly.

Thank you PIXI by Petra & Strand showroom for an amazingly cozy, friendly and fun night out ❤️😘

DAISY BEAUTY AWARDS – and the winners are

Last night was was the gala-night for the best beauty products of 2018 according to the jury of the 2018 DAISY BEAUTY AWARDS.

As I´ve mentioned before, I was in one of the jury groups this year for best lip-product. 💄💄💄

My night started with a pre-drink with some friends and was absolutely fabulous from besinning to end. I had usch a good time, that I forgot to take and pictures! So man great people to talk to, and my gosh the team from DAISY BEAUTY had arranged everything so well.

All of the winners are listed a bit further down, but first the few pictures I actually have.

Picture credit to the lovely Elin that also arranged the whole pre-gala get together 🙏❤️

Picture credit to photographer Katrina Määkinen for greenpix

Girls, girls, girls three gourgeous persons I have met Thanks to blogging. I am so grateful to have met you ❤️ Jannike Malin and Rebecka

All of the winners

  • Best lip-product: Giorgio Armani Rouge d’Armani Matte (this was my category and I’m happy to say that the dinner was also my number one)
  • Best base-makeup: Linda Hallberg Infinity Filter Loose Setting Powder
  • Best lashes & brows: Idun Minerals Perfect Eyebrows
  • Male scent of the year: Prada Luna Rossa Black EdP
  • Best hairstyling: ghd Gold Professional Styler
  • Eyeshadow of the year: Urban Decay Born to Run
  • Active skincare of the year: Dermalogica Rapid Reveal Peel
  • Best female scent: Agonist Parfums Say Yes EdP
  • best budget-cosmetic : Kicks Beauty Perfecting Concealer
  • multi-product of the year: Vita Liberata Beauty Blur
  • best bodycare: M Picaut Amazing Effortless Body Peel Mask
  • best haircare: Olaplex N°.4 Bond Maintenance Shampoo, 279 kr/250 ml. Olaplex N°.5, Bond Maintenance Conditioner
  • face-mask of the year: Reserol Overnight Moisture Mask

A HUGE THANK YOU and lots of respect, awe and gratitude to Editor in chief Kicki Norman and Daisy Beauty team Sam Bergenstråhle and Sanna Lindberg.

Picture below of Kicki and her co-presenter of the night- actress and fellow beautynerd Rachel Molin

And Thank you everyone I met last night! ❤️

Kicks flagship store

Whoop whoop!

KICKS is one of the largest store-branches we have in Sweden when it comes to beauty. They have stores in pretty much every corner of our country.

And today they are opening their new flagship store located in central Stockholm with 3 floors of beauty! Last night there was a pre-party for people in the industry. Bloggers, journalists, makeup artists, hairstylists and influencers all met up for the party. Tove Styrke played, glasses were full and each and every brand had at least one representative there to demonstrate their products.

The new flagship store is 1500 square-meters big and has about 70 specialists employed. There are hairdressers, nail-bars, makeup services, skintherapists with treatment rooms and it’s absolutely gorgeous. The concept is out of this world and the store is smashingly fab! Do go if you are around 💄💅🙌 They have 20% off this whole weekend 😍

I only stayed for about an hour and a half, as I’m working two jobs today and have a long day.

Will update tonight with a pic of the goodie-bag of products I got with me home to try out.

Thank you Kicks and Patriksson communication for an awesome party and congratulagions to the new store! ❤️

Daisy Beauty expo, 2019 edition


The past two days have been, well ones to remember that’s for sure!

For the 5th year in a row, Daisy Beauty expo has taken place. So what is the expo? Well, it has it’s roots in DAISY BEAUTY and Daisy beauty magazine, or more correctly the people behind the Magazine, founders editor in chief Kicki Norman and her partner Sam Bergenstrahle.

Since the beauty-scene in Sweden is widely spread all over the country, but most open houses, press events and so on take place in Stockholm, Daisy beauty have put tougher this awesome expo to gather the beauty-community, brands, influencers, bloggers and journalists all at the same time for two days of lectures and the chance to meet and greet several brands at the same time.


So, the expo starts on a Friday with interesting lectures. This year was no exception although I had to leave after the first one for a job. (Don’t worry, I went back for the mingle later)

This years first lecture was editor in chief herself Kicki Norman that spoke about rules and regulations in Sweden regarding ”influencing”. That is i.e, how do I mark a post that is a collaboration with a brand? What counts as a collaboration? How do I expose myself to my readers, the importance of professionalism in different ways, and being my brand. Extremely interesting and a lot of good points I took with me.

Next up was Irène von Arronet, CEO for Nature Treats, that are the distributors of the brand Annemarie Börlind. About natural ingredients and sustainability. Sorry I missed this!

Philip Berkovitz, founder of the brand PHILIP B, spoke about the rejuvenating benefits of botanicals in haircare. Unfortunately I missed this as well, but I got the chance to talk to Philip during dinner in the evening, and I will be writing more about that in a separate post. Let me leave you with he is such a fascinating and interesting person!

Then the duo behind the Norwegian succes brand ELIXIR, founders Marianne Fjortoft and Kristine Borge told the story behind their cosmeceutical brand. (Missed out on this too)

Last but not least (yes, missed this too) was a lecture held by dietician and Dr in Medicine Gisela van der Ster about trends in food, healthy food and our eating in general. Does our relationship to food affect the way we look? I heard afterwards that this was extremely interesting so I do hope that I will have the opportunity to hear her speak at another occasion.


Day 2 is like a HUGE exhibition, fair, gathering of beauty-nerds and editors galore and brands within everything from skincare, haircare, styling-tools, hair-removal, makeup, nailcare, brow products and anything worthy of adding the tag beauty-product to it. The shorter description of the expo is heaven.

Persons in the community such as beauty-bloggers, beauty-journalists, beauty-vloggers and so on, have the opportunity to talk to so many different brands at one and the same occasion. From cosmeceutical brands, to ecological, to vegan, to mineral. Products suited from head to toe, to remove hair or to stimulate growth, from makeup to makeup remover, from leave-in products to ones you rinse out, from tightening to brightening, products that take You from Snow White pale to bronzed-up Goddess.

I did already use the word Heaven once right?

Among others Depend had a room full of balloons and cake,

where you could get your nails done, brows done and lashes applied. One could also mix ones own shade of nailpolish 💅😍

Sorry for dark pic, the above is the two shades I made!

As you can probably understand by now, there will be a whole lot more posts regarding my day at the expo and more about the brands I met and new products launching.

I will leave you with a few pictures and a promise that there will be much more to come 🥰

one of my fave sheetmask-brands ACASIA SKINCARE are launching their third sheetmask; brightening (orange)

elemis are launching new masks myself and follow beauty-bloggen Mickis

handmade and luxurious soaps from Swedish brand Grevinnans RumPhilips has a whole arsenal of tools, among others for hair-removal and soft feetbareMinerals is launching new lippies and a moisturizing stick foundation

Lumene brought their latest skincare & makeup tintDanish eco-skincare ecookingHaircare brand amika

Amelie de Soie makes (among other things) silk pillowcases and a draining massage-roller that I am extremely curious about

Idun minerals has launched a LOT of new products recently, among others a tinted moisturizing cream that I am looking forward to trying

Charles worthington will shortly be launching hair care to promote hair growth ghd are launching a straightening/smoothing brush

Swedish makeup brand FÄRG were there showing their range of makeup one of my favorites from Philip B

A big shoutout to Sam Bergenstrahle who I know has worked his ass off (pardon my French) for several months to put this all together. Thank you also for great service at hotel Birger Jarl that was our venue on Friday and Strandvägen 7a where the expo took place on Saturday.

En snabbis hos SPALT

Efter morgonens pressfrukost (som du kan läsa om här) sprang jag vidare till Spalt PR för att hinna kika in lite nytt som kommit och som komma skall. Som vanligt supermysigt ordnat, men eftersom jag bara hade en halvtimme på mig innan jag fick dra vidare till SVT för att jobba hela kvällen så blev det en kort kik, lite kramar med vänner och kläm och känn på nyheter. Några snabba bilder och sedan hejdå!

Julkiten från bubbletcosmetics doftade så gott att man ville smaka! Bästa Frida Selkirk var på plats och fixade fina lackningar (önskar jag hunnit pga när fasen ska jag hinna själv?!) och kolla in den här gulliga julkollektionen från Yves Rocher

Inte konstigt man längtar till ju med tanke på alla fina produkter och kit 🤪🙈

Pressfrukost med Renlive

Imorse började jag dagen med frukost tillsammans med ett för mig, nytt märke – Renlive

Renlive beskriver sig själva såhär;

Renlives professionella hudvård och behandlingar har den högsta standarden på ingredienser och råvaror.
Med Renlive kan du förvänta dig resultat som du kanske trodde var omöjliga både hemma och hos din auktoriserade hudterapeut.
Produkterna är allergivänliga, fria från sensibiliserande och skadliga ämnen.
Renlive hud- och kroppsvård är innovativa, naturliga, fria från paraffin, silicon och vaselin.

Renlives produkter är resultatinriktade och är speciellt framtagna för att behandla hudproblem samt förebygga hudens åldrande.”

Under frukosten fick vi märket presenterat av DR. Gregoris Stavrou som arbetar på BIOTEC i Italien där produkterna tas fram.

Tyvärr är mina bilder från morgonen borta då jag av misstag råkade radera ett helt album🙈 men ha förtröstan! För det kommer att komma mer om märket då jag är jättenyfiken på att testa det inom snaraste framtiden 🙂

Är så peppad på den peelande rengöringen EPI PEEL

och vitaminboostande serumet


I och för sig är jag även galet nyfiken på fuktsprayen PURE HYALURONATE WATER

Funderar bara på varför den rekommenderas för kombinerad/oljig hy? Alla hudtyper älskar ju fukt. Men som sagt, jag ska läsa på mer om märket och börja prova. Så, stay tuned för mer om Renlive

Tusen tack Renlive och Assefa för en intressant och mysig frukost 🙏❤️ nu rusar jag vidare till nästa möte innan jobb på Svt ikväll.

Är du nyfiken på att läsa mer om märket så kika in på

Whoop whoop, new in or coming up!

Eftersom jag är lite på stående fot och på språng så blir detta inlägg främst bilder, från startskottet på höstens upplaga av pressveckan.

Jag spenderade några mysiga timmar hos PRESSKONTAKTERNA i förmiddags för att klämma och känna på nyheter.

Since I’m in a bit of a rush and kind of on my way, this post will be mostly pictures. I spent a couple of hours at PRESSKONTAKTERNA looking at all the new products.

Och här är alla härligheter jag fick med mig hem för att prova 😍 😊

And all the goodies I got to take home to try out!

Nyheter från Depend

I fredags var det pressvisning med Depend Cosmetics inför lanseringen av deras nya bryn- och ögonprodukter, Perfect Eye

Efter att ha jobbat hela helgen och haft fullt upp, så har jag äntligen hunnit dyka ner i påsen med alla fantastiska nyheter! 

Snygga, välformade bryn kan verkligen göra hela skillnaden för inte bara en komplett makeup, utan ett par ”rätt” formade bryn kan också ge ett snabbt lyft och dra av flera år i ålder. 

Depend har länge haft flertalet varianter på brynfärg, frans&brynfärg och lösfransar, även om de flesta kanske förknippar Depend med nagellack. Från ett företag som började med flytande tvål och permanentvätska, är Depend Cosmetic idag marknadsledande inom frans&brynfärg för hemmabruk samt nagelprodukter. Idag finns Depends produkter i 52 länder! 

Huvudkontoret ligger i Halmstad och där sker allt från utveckling och produktion och de har även en egen inhouse reklamavdelning. Sedan 2004 driver de även utbildning. 

På tal om utbildning så finns även massa filmer på Depends hemsida med lärorika innehåll och tips! 

Nu har Depend skapat en helt ny serie produkter, Perfect Eye, och dessutom uppdaterat det redan befintliga sortimentet för att det ska hålla ännu bättre kvalité!

Till sin hjälp har man samarbetat med en av Paris främsta brynexperter Frédérique Mimran (brunetten i bild ovan). Frédérique driver utbildningar i egen regi inom både fransförlängning, brynskulptering och kosmetisk tatuering som till exempel 3D bryn. Hon är pedantisk och kräsen i sitt val av verktyg och produkter, och hon vet också vad som fungerar eller inte. Tillsammans har Frédérique Mimran och Depend provat, ratat, provat igen -och till slut lyckats, att skapa en hel serie med produkter och verktyg för att såväl expert som nybörjare ska lyckas! 

Bland annat har man uppdaterat själva ”remsan” i alla fransar. Den är så lätt att fransarna knappt känns! 

Frans&brynfärgen; nu med ny revolutionerande ört&växtbaserad formula (bl.a. Rölleka, ringblomma, grönt te och blåbär) samt upp till 6 veckors hållbarhet! 

Brynfärgen har också fått uppdaterad konsistens och innehåll som är ännu enklare att använda och med den nya formulan (bl.a. Risproteion och olja utvunnen ur ängskrasse) så är själva behandlingstiden nu också kortare, men med salongsresultat och hållbarhet i upp till 6 veckor! 

Från nybörjarpenna…  till pomade, brynvax, brynfärg, frans&brynfärg, lösfransar, pincett, brynsax, lim, ögonmakeup-remover, appliceringsverktyg. 

Det är så otroligt mycket fint som kommer (släpps i butik vecka 40)!

Ser så mycket fram emot att prova alla fina produkter som jag fick med hem från pressvisningen 😍😀 

Kolla in Depends hemsida för en närmare titt på hela sortimentet! Och håll ögonen öppna för recensioner inom kort 😊